You want a summary that attracts, compels, and engages. The executive summary summarizes and succinctly introduces all the important aspects of your business plan. For these and more reasons, you should do everything you can to make sure your executive summary shows your business proposal in the best possible light. When it’s time for you to pitch a new idea, seek investors, gain a partner, or do anything else that involves other entities, you have to make sure you’re communicating your ideas clearly and effectively.įor a business, communication usually starts with a business plan, and the executive summary of the business plan can make or break a proposal. No matter the size of the business, there’s always a time when a first impression can make all the difference.
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